How we work
How we work. In writing.
Diagnosis, kick-off and month to month: the stages, the rules and the questions people ask before starting.
How we kick off
We kick off with clear rules.
A limited scope, four rules in writing and a monthly review. That way neither of us commits blindly.
What's included
We put together a proposal just for what you choose: a fixed monthly fee, in writing. Ad spend and production are paid separately, from your account.
What we measure
- Leads logged and answered on time.
- Qualified leads and cost per lead.
- Closed deals and what it costs to win each customer.
It's all yours
Ad accounts, website, content and the code of your systems belong to your company.
What happens every month
We review the numbers together and decide the next step. We keep going as long as we both want to.
Stage by stage
First the diagnosis, then the kick-off.
Diagnosis
Before kick-off
- What we do
- We look at how your customers find you, how they're served and how deals close today.
- What you get
- A map of opportunities with priorities.
- What we need from you
- A meeting with you and read access to your accounts.
- What we don't do
- Promise results before seeing the data.
Organize incoming leads
Kick-off
- What we do
- We organize how leads come in and get followed up before bringing in more.
- What you get
- The process up and running: website, WhatsApp, lead log and alerts.
- What we need from you
- Someone on your team to use the process.
- What we don't do
- Bring more leads into a process that loses them.
Bring in customers
Kick-off
- What we do
- Content and ads to attract people who can buy.
- What you get
- Campaigns and creatives running.
- What we need from you
- Your ad account with the budget loaded.
- What we don't do
- Buy followers or run reach campaigns with no goal.
Adjust
Month to month
- What we do
- We review what works, cut what doesn't and adjust.
- What you get
- A report with decisions, not just charts.
- What we need from you
- A review meeting.
- What we don't do
- 40-page reports nobody reads.
Questions
What people ask us before starting.
How much does it cost?
We put together a proposal just for what you choose: a fixed monthly fee for the team's work, in writing. Ad spend and production are separate.
When will I see progress?
The diagnosis already gives you the map of what to change. Then we agree on what we measure and show you the progress in every report. We don't promise results by a certain date: we measure them.
Is there a minimum commitment?
We start with the diagnosis, kick off with what moves the needle most and keep going month to month as long as we both want to. The exact terms are spelled out in the proposal.
Is ad spend included?
No. You pay it yourself, directly to Meta, Google or TikTok, from your account. That way you always know how much is being spent and where.
Who owns the accounts and the code?
You do. Ad accounts, the website, content and the code of the systems we build belong to your company, even if we stop working together.
Do I have to film the videos myself?
You don't have to. We plan and produce the pieces with you; if something needs filming, we coordinate it. Filming and video editing are separate services, and ad spend is paid separately from the fee. If you want to be on camera, even better: people like to see who they'll be dealing with.
Shall we start?
The first step is a conversation.
Tell us what you're working on and we'll tell you whether we can help, and how.
You'll hear back from Ian, a Growth Bros partner.